Top 10 SaaS Startups for Software in india

Top 10 Saas startups in india

These startups are at the forefront of India’s SaaS industry, offering innovative solutions that cater to a wide range of business needs, from customer engagement to data protection and facilities management.

Zoho Corporation: Zoho is a veteran in the SaaS industry, offering a comprehensive suite of business software solutions, including CRM, project management, and accounting tools. Headquartered in Chennai, it has a global presence and is known for its reliability and scalability​ .

AspectDetails
Founded1996
FoundersSridhar Vembu and Tony Thomas
HeadquartersChennai, India
Global PresenceOffices in the USA, Japan, China, Singapore, and other countries
Key ProductsZoho CRM, Zoho Books, Zoho Projects, Zoho Desk, Zoho Mail, Zoho People, Zoho Analytics, etc.
IndustrySoftware as a Service (SaaS)
Target MarketsSmall to Medium-sized Businesses (SMBs), Enterprises
Business ModelSubscription-based
RevenueEstimated to be around $1 billion (as of 2022)
Number of EmployeesOver 10,000 globally
Unique Selling PointsComprehensive suite of applications, affordable pricing, integration capabilities, scalability
Recent DevelopmentsExpansion into rural areas for workforce distribution, continuous product innovation
Awards and RecognitionRecognized in Gartner Magic Quadrant for various products, numerous industry awards
Zoho corporation: Top 10 SaaS Startups for Software in india

Key Highlights

  • Comprehensive Product Suite: Zoho offers a wide range of applications that cover CRM, finance, project management, email, HR, and analytics, among others.
  • Global Reach: Despite being headquartered in India, Zoho has a significant international presence, with a growing user base worldwide.
  • Customer Base: Serves over 50 million users globally, including businesses of all sizes.
  • Innovative Approach: Zoho has invested in rural offices to distribute its workforce and foster local talent, reducing dependency on metropolitan areas.
  • Competitive Pricing: Known for providing high-quality software solutions at competitive prices, making it accessible for SMBs.

Notable Products

  • Zoho CRM: A leading customer relationship management tool.
  • Zoho Books: Comprehensive accounting software.
  • Zoho Projects: Project management tool.
  • Zoho Desk: Customer service software.
  • Zoho Mail: Business email solution.
  • Zoho People: Human resources management software.
  • Zoho Analytics: Business intelligence and data analytics platform.

Future Prospects

Zoho continues to innovate and expand its product offerings, aiming to cater to an even broader audience. Its focus on integrating AI and machine learning into its applications promises to enhance user experience and operational efficiency for businesses.

For more detailed and up-to-date information, you can visit their official website and their company overview.

Freshworks: Based in Chennai, Freshworks provides customer engagement software, including Freshdesk and Freshservice. Its intuitive, user-friendly platforms help businesses manage customer interactions and IT service management effectively​​.

AspectDetails
Founded2010
FoundersGirish Mathrubootham and Shan Krishnasamy
HeadquartersSan Mateo, California, USA
Global PresenceOffices in India, USA, UK, Germany, Australia, and other countries
Key ProductsFreshdesk, Freshservice, Freshsales, Freshmarketer, Freshteam, Freshchat, Freshcaller, Freshping
IndustrySoftware as a Service (SaaS)
Target MarketsSmall to Medium-sized Businesses (SMBs), Enterprises
Business ModelSubscription-based
RevenueEstimated to be over $300 million annually (as of 2023)
Number of EmployeesOver 4,000 globally
Unique Selling PointsUser-friendly interfaces, affordable pricing, quick implementation, extensive integration
Recent DevelopmentsIPO in 2021, continuous expansion of product suite, focus on AI and machine learning
Awards and RecognitionIncluded in Gartner Magic Quadrant for CRM Customer Engagement Centers and IT Service Management Tools; various industry accolades
Freshworks: Top 10 SaaS Startups for Software in india

Key Highlights

  • Diverse Product Suite: Freshworks offers a range of products that cover customer support (Freshdesk), IT service management (Freshservice), sales (Freshsales), marketing automation (Freshmarketer), HR management (Freshteam), and more.
  • Global Reach: With headquarters in California and significant operations in India, Freshworks serves customers in over 120 countries.
  • Customer Base: Over 50,000 customers, including global brands like Honda, Bridgestone, and Cisco.
  • IPO: Freshworks went public in September 2021, marking a significant milestone for the company.
  • Innovation: Emphasis on integrating AI and machine learning to enhance product capabilities and user experience.

Notable Products

  • Freshdesk: A leading customer support software that simplifies customer service management.
  • Freshservice: An IT service management tool designed for modern IT organizations.
  • Freshsales: A CRM solution for sales teams to manage leads and close deals more efficiently.
  • Freshmarketer: Marketing automation software that helps businesses improve their marketing strategies and execution.
  • Freshteam: HR software for recruitment, onboarding, time-off management, and employee information.

Future Prospects

Freshworks continues to expand its product offerings and improve its existing solutions. The company is focused on leveraging advanced technologies like AI to provide more intelligent and efficient software solutions. With its strong customer base and continuous innovation, Freshworks is poised for sustained growth in the competitive SaaS market.

For more detailed and up-to-date information, you can visit their official website and their company overview.

Chargebee: Headquartered in Chennai, Chargebee specializes in subscription billing and revenue management. It simplifies recurring billing and subscription lifecycle management for SaaS, e-commerce, and other subscription-based businesses​​.

AspectDetails
Founded2011
FoundersKrish Subramanian, Rajaraman Santhanam, Thiyagarajan T, Saravanan KP
HeadquartersSan Francisco, California, USA, with significant operations in Chennai, India
Global PresenceOffices in India, USA, UK, Australia, Netherlands, and Germany
Key ProductsSubscription Billing, Revenue Management, Recurring Billing, Subscription Management
IndustrySoftware as a Service (SaaS)
Target MarketsSaaS companies, E-commerce, Subscription Box Services, Media, and other subscription-based businesses
Business ModelSubscription-based
RevenueEstimated at over $100 million in ARR (Annual Recurring Revenue)
Number of EmployeesOver 1,000 globally
Unique Selling PointsSimplifies recurring billing, comprehensive subscription management, extensive integrations, flexible pricing models
Recent DevelopmentsSeries F funding round in 2021, expansion of product features to support global compliance and advanced analytics
Awards and RecognitionRecognized by Deloitte Technology Fast 500, Forbes Cloud 100
Chargebees: Top 10 SaaS Startups for Software in india

Key Highlights

  • Subscription Management Expertise: Chargebee specializes in automating subscription billing, managing subscriptions, and optimizing revenue for subscription-based businesses.
  • Global Reach: With a strong presence in multiple countries, Chargebee serves customers globally, ensuring compliance with various regional billing regulations.
  • Customer Base: Trusted by over 4,000 companies, including notable brands like Freshworks, Calendly, and Okta.
  • Funding and Growth: Chargebee has raised significant funding, including a $125 million Series F round in April 2021, valuing the company at $1.4 billion, which highlights its robust growth trajectory【8†source】【9†source】.

Notable Products

  • Recurring Billing: Automates the entire recurring billing process, handling complex billing scenarios.
  • Subscription Management: Allows businesses to manage the entire subscription lifecycle, from sign-up to cancellation.
  • Revenue Management: Provides tools to optimize revenue streams, manage churn, and enhance financial reporting.
  • Integration Capabilities: Seamlessly integrates with popular payment gateways, accounting software, CRMs, and other third-party tools.

Future Prospects

Chargebee continues to innovate and expand its platform capabilities, focusing on enhancing its analytics, global compliance features, and AI-driven insights to provide better financial management solutions for subscription businesses. The company aims to support businesses in scaling their subscription models efficiently and effectively.

For more detailed and up-to-date information, you can visit their official website and their company overview.

Postman: Founded in Bengaluru, Postman is a collaborative platform for API development. It streamlines the API lifecycle from design to testing, making it an essential tool for developers and businesses worldwide​.

AspectDetails
Founded2014
FoundersAbhinav Asthana, Ankit Sobti, Abhijit Kane
HeadquartersSan Francisco, California, USA
Global PresenceOffices in Bengaluru, India, and other locations worldwide
Key ProductsPostman API Platform, Postman API Client, Postman Team Collaboration, Postman API Monitoring
IndustrySoftware as a Service (SaaS)
Target MarketsDevelopers, QA Engineers, Product Managers, Enterprises
Business ModelFreemium, Subscription-based for advanced features
RevenueEstimated over $100 million in ARR (Annual Recurring Revenue) as of 2023
Number of EmployeesOver 700 globally
Unique Selling PointsComprehensive API lifecycle management, collaborative platform, ease of use, extensive integrations
Recent DevelopmentsContinuous expansion of features such as API documentation, testing, monitoring, and mock servers
Awards and RecognitionRecognized in Forbes Cloud 100, numerous industry accolades
Postman: Top 10 SaaS Startups for Software in india

Key Highlights

  • API Lifecycle Management: Postman provides tools for designing, testing, documenting, and monitoring APIs, making it a complete platform for API development.
  • Global Reach: With a strong presence in both the USA and India, Postman serves millions of developers and thousands of enterprises worldwide.
  • Customer Base: Widely used by over 20 million developers and more than 500,000 organizations, including companies like Microsoft, PayPal, and Shopify【8†source】.
  • Funding and Growth: Postman has raised significant funding, including a $225 million Series D round in 2021, which valued the company at $5.6 billion【9†source】.

Notable Products

  • Postman API Client: Allows developers to create and execute API requests, with support for various protocols.
  • Postman Team Collaboration: Enables teams to collaborate on API development by sharing requests, collections, and environments.
  • Postman API Monitoring: Provides real-time monitoring of APIs to ensure performance and reliability.
  • Postman API Documentation: Automatically generates and updates API documentation, making it easier to maintain and share.

Future Prospects

Postman continues to innovate by expanding its platform capabilities to include more advanced features for API security, governance, and integration with other tools. The company aims to further simplify API development and improve collaboration among development teams.

For more detailed and up-to-date information, you can visit their official website and their company overview.

BrowserStack: Based in Mumbai, BrowserStack offers a cloud-based platform for testing websites and mobile applications across various devices and browsers. It ensures cross-browser compatibility and enhances user experience​.

AspectDetails
Founded2011
FoundersRitesh Arora and Nakul Aggarwal
HeadquartersMumbai, India
Global PresenceOffices in the USA, UK, and India
Key ProductsLive, App Live, Automate, App Automate, Percy, and Screenshots
IndustrySoftware as a Service (SaaS)
Target MarketsDevelopers, QA Engineers, Product Managers, Enterprises
Business ModelSubscription-based
RevenueEstimated to be over $100 million in ARR (Annual Recurring Revenue) as of 2023
Number of EmployeesOver 800 globally
Unique Selling PointsCloud-based cross-browser testing, extensive device and browser coverage, real-time testing
Recent DevelopmentsAcquisition of Percy (a visual testing and review platform) in 2020, expansion of cloud infrastructure
Awards and RecognitionIncluded in Forbes Cloud 100, numerous industry accolades
Broserstack: Top 10 SaaS Startups for Software in india

Key Highlights

  • Comprehensive Testing Platform: BrowserStack provides cloud-based testing infrastructure for web and mobile applications, enabling developers to test across various devices and browsers without physical hardware.
  • Global Reach: With data centers and offices worldwide, BrowserStack ensures low latency and high reliability for global users.
  • Customer Base: Trusted by over 50,000 customers, including major brands like Microsoft, Twitter, and Barclays【8†source】【9†source】.
  • Funding and Growth: BrowserStack has raised significant funding, including a $200 million Series B round in 2021, which valued the company at $4 billion【8†source】.

Notable Products

  • Live: Enables real-time interactive cross-browser testing on remote browsers.
  • App Live: Allows testing of mobile applications on real Android and iOS devices.
  • Automate: Provides automated Selenium testing on a scalable cloud infrastructure.
  • App Automate: Facilitates automated testing of mobile apps using popular frameworks like Appium and Espresso.
  • Percy: A visual testing and review platform acquired by BrowserStack to enhance its testing capabilities.
  • Screenshots: Offers automated screenshots across multiple browsers and devices to ensure visual compatibility.

Future Prospects

BrowserStack continues to enhance its product offerings by investing in cloud infrastructure, expanding device and browser coverage, and integrating advanced testing capabilities like visual testing. The company’s focus on continuous innovation aims to solidify its position as a leader in the cloud-based testing industry.

For more detailed and up-to-date information, you can visit their official website and their company overview.

CleverTap: This Mumbai-based company focuses on customer engagement and retention through data analytics and AI. CleverTap helps businesses understand user behavior and improve customer experiences​.

AspectDetails
Founded2013
FoundersSunil Thomas, Anand Jain, Suresh Kondamudi
HeadquartersMountain View, California, USA and Mumbai, India
Global PresenceOffices in India, USA, Singapore, Indonesia, UAE, UK, and Germany
Key ProductsCustomer Engagement Platform, Mobile Marketing Automation, In-app Messaging, Push Notifications, Email Campaigns
IndustrySoftware as a Service (SaaS)
Target MarketsMobile apps, E-commerce, Media, Fintech, Travel, and Retail
Business ModelSubscription-based
RevenueEstimated at over $60 million annually
Number of EmployeesOver 600 globally
Unique Selling PointsReal-time customer insights, personalized user engagement, advanced analytics, multi-channel marketing
Recent DevelopmentsSeries D funding round in 2021, expanding AI and machine learning capabilities, enhancing personalization features
Awards and RecognitionRecognized in G2’s Leader Quadrant for Mobile Marketing, numerous industry accolades
Clevertap: Top 10 SaaS Startups for Software in india

Key Highlights

  • Customer Engagement Focus: CleverTap provides a comprehensive platform for customer engagement and retention, leveraging real-time analytics and personalized communication to improve user experiences and increase retention rates.
  • Global Reach: With a strong presence in multiple countries, CleverTap serves a diverse set of customers worldwide, helping businesses engage with their users across various channels.
  • Customer Base: Trusted by over 8,000 brands, including leading names like Sony, Vodafone, Domino’s, and Star TV【9†source】.
  • Funding and Growth: CleverTap has raised significant funding, including a $105 million Series D round in October 2021, to fuel its growth and innovation efforts【9†source】.

Notable Products

  • Customer Engagement Platform: Provides tools for personalized user engagement across multiple channels, including in-app messaging, push notifications, and email campaigns.
  • Mobile Marketing Automation: Automates marketing tasks to improve efficiency and deliver targeted messages based on user behavior.
  • In-app Messaging: Allows businesses to communicate with users directly within the app, enhancing user experience and engagement.
  • Push Notifications: Delivers real-time notifications to users, keeping them informed and engaged with relevant updates and offers.
  • Email Campaigns: Enables the creation and management of email marketing campaigns with advanced segmentation and personalization capabilities.

Future Prospects

CleverTap is focused on expanding its AI and machine learning capabilities to provide even more personalized and effective customer engagement solutions. The company aims to continue its growth by enhancing its product offerings and expanding its global footprint, helping businesses across various industries improve their customer retention and engagement strategies.

For more detailed and up-to-date information, you can visit their official website and their company overview.

Druva: Headquartered in Pune, Druva provides cloud data protection and management solutions. It offers services like data backup, disaster recovery, and compliance management, ensuring data security and availability​​.

AspectDetails
Founded2008
FoundersJaspreet Singh, Milind Borate, Ramani Kothandaraman
HeadquartersSunnyvale, California, USA
Global PresenceOffices in India, USA, UK, Germany, Japan, and Singapore
Key ProductsDruva Cloud Platform, Data Resiliency Cloud, Druva Phoenix, Druva inSync, Druva CloudRanger
IndustrySoftware as a Service (SaaS), Data Protection, Cloud Data Management
Target MarketsEnterprises, Mid-market businesses, Government, Healthcare, Education
Business ModelSubscription-based
RevenueEstimated to be over $100 million in ARR (Annual Recurring Revenue)
Number of EmployeesOver 800 globally
Unique Selling PointsCloud-native data protection, scalable and secure data management, simplified backup and recovery solutions
Recent DevelopmentsSeries E funding round in 2019, strategic partnerships with AWS and VMware, continuous platform enhancements
Awards and RecognitionRecognized in Gartner Magic Quadrant for Data Center Backup and Recovery Solutions, Forbes Cloud 100
Druav: Top 10 SaaS Startups for Software in india

Key Highlights

  • Cloud-native Platform: Druva offers a comprehensive cloud-native platform for data protection and management, eliminating the need for complex infrastructure and providing scalable, secure solutions.
  • Global Reach: With offices and data centers worldwide, Druva ensures high availability and reliability for its global customer base.
  • Customer Base: Trusted by over 4,000 customers, including major brands like Pfizer, Flex, and NASA【9†source】 .
  • Funding and Growth: Druva has raised significant funding, including a $130 million Series G round in June 2021, bringing total funding to over $475 million and highlighting its robust growth trajectory .

Notable Products

  • Druva Cloud Platform: An integrated platform providing data protection and management services, including backup, disaster recovery, archival, and analytics.
  • Druva Phoenix: Offers scalable backup and recovery solutions for hybrid cloud environments, ensuring data availability and compliance.
  • Druva inSync: A comprehensive endpoint data protection solution, safeguarding data across laptops, mobile devices, and cloud applications.
  • Druva CloudRanger: Simplifies and automates data protection for AWS workloads, ensuring robust cloud data management and disaster recovery.

Future Prospects

Druva continues to enhance its cloud-native data protection and management solutions, focusing on expanding its capabilities to support diverse and complex IT environments. The company’s strategic partnerships with leading cloud providers like AWS and VMware, along with its continuous innovation, position it well for sustained growth and leadership in the cloud data protection market.

For more detailed and up-to-date information, you can visit their official website and their company overview.

WebEngage: Based in Mumbai, WebEngage offers a robust marketing automation platform, helping businesses with customer retention and engagement through personalized communication strategies​.

AspectDetails
Founded2011
FoundersAvlesh Singh and Ankit Utreja
HeadquartersMumbai, India
Global PresenceOffices in India, UAE, and Indonesia
Key ProductsMarketing Automation Platform, Customer Data Platform (CDP), Personalization Engine, Analytics
IndustrySoftware as a Service (SaaS), Marketing Automation, Customer Engagement
Target MarketsE-commerce, Fintech, Edtech, Media, Travel, and other consumer-facing businesses
Business ModelSubscription-based
RevenueEstimated to be over $20 million annually
Number of EmployeesOver 300 globally
Unique Selling PointsMulti-channel engagement, real-time customer insights, advanced segmentation, personalized marketing
Recent DevelopmentsSeries B funding round in 2021, enhanced AI capabilities, expanding global footprint
Awards and RecognitionRecognized in G2’s Leader Quadrant for Marketing Automation, numerous industry accolades
Webengage: Top 10 SaaS Startups for Software in india

Key Highlights

  • Comprehensive Engagement Platform: WebEngage offers a robust platform for customer engagement and retention, leveraging advanced segmentation, real-time analytics, and personalized marketing across multiple channels.
  • Global Reach: With a strong presence in India and expansion into the UAE and Indonesia, WebEngage supports a diverse global clientele.
  • Customer Base: Trusted by over 400 companies, including brands like Flipkart, Myntra, GoIbibo, and Unacademy【9†source】.
  • Funding and Growth: WebEngage has raised significant funding, including a $20 million Series B round in September 2021, to drive its growth and technological advancements【9†source】.

Notable Products

  • Marketing Automation Platform: Enables automated marketing campaigns across email, SMS, web push, mobile push, in-app, and on-site notifications.
  • Customer Data Platform (CDP): Aggregates and unifies customer data from various touchpoints to create a single customer view.
  • Personalization Engine: Delivers personalized experiences and recommendations based on customer behavior and preferences.
  • Analytics: Provides deep insights into customer interactions and campaign performance, helping businesses optimize their engagement strategies.

Future Prospects

WebEngage is focused on enhancing its platform with AI and machine learning capabilities to offer more intelligent and automated customer engagement solutions. The company aims to expand its global footprint further and continue innovating to meet the evolving needs of businesses for personalized and effective customer engagement.

For more detailed and up-to-date information, you can visit their official website and their company overview.

Whatfix: Located in Bengaluru, Whatfix provides a digital adoption platform that simplifies user onboarding and training. Its solutions are used by enterprises to enhance software adoption and user productivity​ .

AspectDetails
Founded2013
FoundersKhadim Batti and Vara Kumar
HeadquartersSan Jose, California, USA
Global PresenceOffices in India, USA, UK, Australia, Germany, and Dubai
Key ProductsDigital Adoption Platform (DAP), Performance Support, Employee Onboarding, Customer Training
IndustrySoftware as a Service (SaaS), Digital Adoption
Target MarketsEnterprises across various industries including Finance, Healthcare, Manufacturing, and Technology
Business ModelSubscription-based
RevenueEstimated to be over $50 million annually
Number of EmployeesOver 500 globally
Unique Selling PointsUser-friendly, no-code platform, real-time in-app guidance, personalized learning, comprehensive analytics
Recent DevelopmentsSeries D funding round in 2021, expansion into new markets, enhancement of AI capabilities
Awards and RecognitionRecognized in Gartner Magic Quadrant for Digital Adoption Solutions, numerous industry accolades
Whatfix: Top 10 SaaS Startups for Software in india

Key Highlights

  • Digital Adoption Expertise: Whatfix provides a leading digital adoption platform that helps enterprises enhance user adoption of software applications through in-app guidance, training, and support.
  • Global Reach: With a strong presence in multiple countries, Whatfix supports a wide range of global clients, ensuring that their employees and customers can effectively use digital tools.
  • Customer Base: Trusted by over 500 companies, including well-known brands like Cisco, Experian, and BMC Software【8†source】【9†source】.
  • Funding and Growth: Whatfix has raised significant funding, including a $90 million Series D round in June 2021, to accelerate its product development and market expansion【8†source】.

Notable Products

  • Digital Adoption Platform (DAP): Provides real-time, in-app guidance to help users navigate and use software applications efficiently.
  • Performance Support: Offers contextual help and training within applications, improving user productivity and reducing support costs.
  • Employee Onboarding: Streamlines the onboarding process with interactive walkthroughs and personalized learning paths.
  • Customer Training: Enhances customer experience by providing comprehensive training and support directly within software applications.

Future Prospects

Whatfix is focused on advancing its digital adoption solutions by integrating AI and machine learning to offer more personalized and intelligent user guidance. The company aims to expand its global presence further and continue innovating to support the evolving needs of enterprises in improving software adoption and user productivity.

For more detailed and up-to-date information, you can visit their official website and their company overview.

Facilio: This Chennai-based company specializes in facilities management software, offering innovative solutions to streamline building operations and maintenance. Facilio’s platform leverages IoT and AI to enhance operational efficiency​.

Facilio is a SaaS startup that provides facilities management software. Here’s a basic table outlining key information about Facilio:

Company NameFacilio
IndustryFacilities Management Software (SaaS)
Founded2017
HeadquartersAtlanta, Georgia, USA
FoundersPrabhu Ramachandran, Rajavel Subramanian, Yogendra Babu
WebsiteFacilio
Key Products– Real-time facilities operations and maintenance management
Notable Features– Centralized dashboard for facility management
Funding StatusSeries A funding completed in 2019
InvestorsAccel, Tiger Global Management, IAN Fund, and others
Current StatusActive and expanding its market presence globally
Facilio: Top 10 SaaS Startups for Software in india

Facilio focuses on helping real estate owners and operators optimize their facility operations through data-driven insights and predictive maintenance capabilities, leveraging IoT and SaaS technologies.

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