A Shopping Festival Like No Other
Amazon India’s Prime Day 2025, kicking off at midnight on July 12 and running through July 14, has taken the country by storm with its first-ever three-day shopping bonanza. Exclusively for Prime members, this 72-hour event has brought unbeatable discounts, exciting new product launches, and a seamless shopping experience to millions of Indians. From smartphones to home essentials, fashion to fitness gear, Prime Day 2025 is a celebration of value, choice, and convenience, designed to delight shoppers in metros and small towns alike.
Three Days of Non-Stop Deals
For the first time, Amazon India stretched Prime Day to three full days, giving shoppers more time to explore thousands of deals across every category imaginable. Whether you’re hunting for a new phone, upgrading your home appliances, or refreshing your wardrobe, there’s something for everyone. Over 500 top brands, including Apple, Samsung, OnePlus, Sony, and boAt, have rolled out massive discounts, joined by thousands of small and medium businesses offering unique products. This extended event, from July 12 to July 14, 2025, means you can shop at your own pace, compare deals, and grab the best offers without feeling rushed.
Jaw-Dropping Discounts and Exciting Launches
Prime Day 2025 is packed with deals that make your wallet smile. Imagine getting the iPhone 16 for just ₹49,999 (down from ₹79,900) with bank offers, or the Samsung Galaxy S24 Ultra at ₹74,999 with up to 12 months of no-cost EMI. Electronics are a big hit, with up to 75% off on laptops, tablets, smartwatches, and headphones. You can also save up to 70% on over 3 lakh products, including air conditioners, refrigerators, and trendy office furniture.
This year’s event also introduced over 2,000 new products. From the boAt Nirvana Ivy Pro earbuds (priced at ₹4,999) to the Atomberg Intellion water purifier (₹14,999 with a two-year warranty), there’s something new to discover. Home and kitchen items like Milton water bottles and smart coffee whisks are flying off the virtual shelves, while gamers are snapping up high-end laptops with Nvidia’s latest GPUs for a next-level experience. Whether you’re a student, professional, or homemaker, these launches and discounts cater to every need and budget.
Lightning-Fast Deliveries, Even in Small Towns
Amazon India has gone all out to make sure your purchases reach you quickly, no matter where you live. With 35 new delivery stations in cities like Jalandhar, Guwahati, and Hubli, Prime members can enjoy same-day delivery on over 12 lakh products and next-day delivery on 45 lakh items. In select cities, you can even get your order in just 4 hours on more than 25,000 products! The “Humare Hitt Mein Jaari” campaign encourages customers to provide clear addresses and parking spots to make deliveries smoother. Prime members are saving big on shipping costs—last year, they saved an average of ₹3,500, and this year’s savings are expected to be even higher.
Save More with Bank Offers and Amazon Pay
Prime Day 2025 comes with a range of money-saving options. Use an ICICI or SBI credit or debit card to get a 10% instant discount (up to ₹4,000) on your purchases. If you have an Amazon Pay ICICI Bank credit card, you can enjoyozzi enjoy 5% cashback plus an extra 5% discount. Amazon Pay Later offers instant credit up to ₹60,000, and there are welcome rewards of up to ₹700 for new users. Planning a movie night or a trip? Amazon Pay users can grab up to ₹150 cashback on movie tickets and 25% off on flights and hotels. These offers make big purchases, like premium gadgets or furniture, much more affordable.
Shop Smarter with Rufus, Amazon’s AI Assistant
Shopping on Prime Day is easier than ever with Rufus, Amazon’s AI-powered shopping assistant. Available on the Amazon app and website, Rufus helps you find the perfect product by answering questions like, “Which laptop under ₹50,000 is best for students?” or “Show me deals on wireless earbuds.” Rufus offers personalized recommendations and highlights top deals, saving you time and effort. Whether you’re a first-time shopper or a seasoned bargain hunter, Rufus makes finding the right product a breeze.
Entertainment Bonanza with Prime Video and Music
Prime Day 2025 isn’t just about shopping—it’s a full-on entertainment fest! Prime Video launched 20 new movies and series in languages like Hindi, Tamil, Telugu, and English, perfect for a post-shopping binge. Amazon Music introduced a vibrant “Baelist” love playlist with trending tracks and exclusive artist videos through its Artist Diaries series. You can even ask Alexa to add items to your cart or track your orders, making the experience fun and hands-free. A Prime membership, starting at ₹399 for the Shopping Edition or ₹1,499 for the full plan, unlocks all these benefits, making it a steal for entertainment lovers.
What Makes Prime Day 2025 Special?
Prime Day 2025 stands out for its scale and impact. The three-day format offers more time to shop, while Amazon’s upgraded delivery network ensures lightning-fast service, even in Tier-2 and Tier-3 cities. The focus on small businesses brings unique, local products to the forefront, and Rufus’s AI capabilities make shopping smarter. Last year, Amazon India saw 28,000 orders placed in a minute during Prime Day, and 2025 is on track to break that record, with a 25% surge in Prime member participation. The growing demand for premium devices, especially in smaller cities, shows how Amazon is connecting with every corner of India.